Scottevest Ultimate Hoodie

As the newest product in the Version 4.0 collection, the Scottevest Ultimate Hoodie is made of 100% stone-washed 100% cotton and features 8 hidden pockets to carry personal electronic devices with patent-pending magnetic closures to keep electronic devices from falling out of pockets, which is all too often a problem with today’s hoodies. The Ultimate Hoodie also includes SeV’s patented Personal Area Network (PAN), allowing users to wear the Hoodie without any visible wireless connecting to personal electronic devices.

"With our Version 4.0 collection, we are catering to the younger and highly style-conscious market. Hoodies are one of the most popular fashions today, with teenagers and 20-somethings wearing them regardless of the weather,” said Scott Jordan, CEO and founder of SeV. "Our Ultimate Hoodie combines the style and functionality that has become synonymous with SCOTTEVEST.”

With the younger consumer in mind, SeV’s Utlimate Hoodie also includes ingeniously designed hidden pen holders, a key holder and an eyeglass pocket. Users can also carry their favorite bottled drink as the SeV Hoodie features two bottle holders.

As part of SeV’s new marketing campaign surrounding the Version 4.0 collection, SeV recently introduced a parody of Apple’s popular iPod commercials. Inspired by SeV customer and Apple’s co-founder Steve Wozniak, the commercial humorously outlines the benefit of SeV products while satirizing the dancing silhouettes that have become synonymous with Apple’s iPod campaign. The commercial has become an instant hit and can be viewed online at www.SCOTTEVEST.com/ipod/index.shtml.
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